FrançaisABOUT US
KEY STRATEGIES CO. is a French consulting company that specializes in strategy and marketing. The company is based in Paris and operates in France and internationally. The main goal of KEY STRATEGIES CO is to help companies and businesses to maximize their performance in their markets. All our consulting services are tailored to fit with each project and defined constraints. The approach is based on an innovative methodology, aiming to create a short and long term advantage for our partners and clients.
SOLUTIONS
KEY STRATEGIES CO. develops pre-built work methodologies such as CompetitivSimulations™ that are pre-designed business war games adapted to the pharmaceutical, cosmetics and healthcare industry.
SERVICES
KEY STRATEGIES CO. provides a set of services such as organisational transformation, teams trainings, strategic planning, business analysis… for the pharmaceutical, comsetics and healthcare industry.
MARKETING
KEY STRATEGIES CO. offers the possibility of externalizing marketing activities for organizations without dedicated internal capabilities or for mature drugs, brands and medical devices.
COMPETITIVSIMULATIONS™
CompetitivSimulations™ is a pre-built work methodology (anticipation based on knowledge and simulation of the future) to improve competition knowledge, anticpate future strategies and create advantage. It is specifically designed to fit with the healthcare industry environment
Business war games Competitor war games
Willing to ?
– Create a competitive advantage
– Accelerate market share gain
– Anticipate market evolutions
– Test the strategic plans
– Define multiple market scenarios
Competitive Simulations / business war games are the first step towards success. Anticipating market trends and competition moves will help a more precise strategy and investments
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COMPETITIVSIMULATIONS™ ARE DESIGNED TO PROVIDE THE FOLLOWING:
• The development of competitors booklets containing their most relevant information and regularly updated
• The organization of a competitive simulation (business war game) workshop* using KEY STRATEGIES CO. methodology
• The establishment of clear strategic recommendations and company roadmap for a pragmatic roll-out
• The follow-up of all the above to adapt the roadmap to new market events* The outputs from the competitive simulation (business war game) which are an anticipation of the future market evolutions, often happen in the real life
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STEPS TO SUCCESS
Each Competitive Simulation (business war game) is tailored to fit with the internal and external challenges (Company, Business, competitive environment)
KEY STRATEGIES CO. specializes in healthcare (pharmaceutical industry, cosmetics industry…) and conducts competitive simulations (business war game) in an ethical way
The key steps are >>>
• An investigation and research phase
• A business war game workshop to establish the competitive roadmap
• A follow-up phase for regular updates and strategy adjustements -
KEY BENEFITS
• Get an in-depth competition knowledge
• Anticipate the competitors strategy (evidence, story telling, key actions, cutomer relationship)
• Create a company roadmap and plan scenarios
• Reinforce team spirit and willingness to winCompetitive Simulations (business war games) have proven to be key methodologies to :
>>Avoid direct competition (red ocean) and create new opportunities (blue ocean)
>>Ultimately maximize impact and accelerate performance in a structured way“War gaming is a company’s metal detector” Benjamin Gilad, PhD, author Business war games
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CONFIDENTIALITY
KEY STRATEGIES CO. has a very strong confidentiality commitment. For more information, please contact us.
OUR TEAM
Open attitude, Innovation, Technique, Reliability, Humanism
Yazid Kailali
is the CEO and founder of KEY STRATEGIES CO. He graduated from the pharmacy school Paris XI and has an MBA from ESSEC business school. After spending more than 15 years in the healthcare industry with roles in marketing and strategy in several international groups, he decided to launch a consulting firm that fits with today’s challenges: increasing competition and turbulences, need for externalization, continuous demand for performance…
Yazid KAILALI
CEO
KEY STRATEGIES CO.
Works with a network of consultants from different backgrounds (specialized in the healthcare industry), and sharing the values of the group
Consultants
From the Healthcare Industry
KEY STRATEGIES CO.
Works with experts who bring their experience to the group for the relevant topics to create additional value for our clients
Experts
From other industries
TESTIMONIALS
Setting a clear direction, anticipating, being proactive and not reactive to the market events, this is what our teams are expecting us to do.
Sales Manager, pharmaceutical industry
Since we have implemented our first business war game for our business, we are back on growth.
However competition is in action and efforts must remain.
Marketing Director, baby milk industry
Having many steps ahead of the competition is a real chance.
General Manager, Pharmaceutical Industry
CONTACT US
Mentions Légales
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SASU – Immatriculé au greffe de Paris – RCS 821 119 666 – Président : M. KAILALI Yazid
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75017 Paris
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